and store computer programs make this type of tracking feasible for even the smallest store. In our mobile society, mailing lists need to be cleaned periodically. Bulk mail is the most economical way of sending a quantity of pieces, but in most instances bulk mail is not forwarded if the recipient has moved. Check with the post office about updating your list at least once a year. Check with the post office about updating your list at least once a year. We sometimes also send catalogs to a rented mailing list to try to bring in new customers, and we give away copies in the store as well. Another option for producing a catalog is to join a syndicated catalog group. Syndicated catalogs are published by companies with professional buyers to select the merchandise and negotiate with vendors. The merchandise is then usually presented to the catalog stores at a general meeting, together with lectures, workshops, and the opportunity to meet with other retailers. The syndicated service may also offer store design advice and assist with mailing list management. In some cases, a large portion of the catalog merchandise is stored in a central warehouse and ordered through the syndication rather than directly from the individual vendors. In some cases, a large portion of the catalog merchandise is stored in a central warehouse and ordered through the syndication rather than directly from the individual vendors. This text can be professionally recorded or read by the announcer during the program. You might want to be your own spokesperson, especially if you have an interesting voice or accent. A good, recognizable announcing voice in radio commercials can help build a sense of trust in your business. A catchy jingle may also help customers remember your stores name, but you will need to repeat the ad many times to make it seem familiar to the public. An announcer with name recognition can be paid to ad-lib about your shop. Be sure that he or she is familiar with your store and has a fact sheet to refer to with the name, address, and advertising angle. Be sure that he or she is familiar with your store and has a fact sheet to refer to with the name, address, and advertising angle. The downside of using e-mail for promotion, however, is the challenge of building a list of addresses. Junk e-mail is even more irritating than junk mail, and at this time there is no way to rent a well-qualified e-mail list of customers likely to welcome a message from you. In fact, the U.S. Postal Service recommends that businesses rent snail mail mailing lists to send out cards inviting customers to visit their Web site (and sign up, one hopes, to receive future e-mails). Once an in-store or Internet And a struggling store wont necessarily be saved by the Web. . . . The most obvious reasons to get on-line are to expand sales and avoid losing sales to competitors who are on-line. [But] sometimes building a site can be a mess, sucking out the money you have and creating headaches you dont want. [But] sometimes building a site can be a mess, sucking out the money you have and creating headaches you dont want. hich is one reason that the Internet is unlikely to ever completely replace real retailing. .
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