140 Visual Merchandising Many other items can be used to form an interesting background in a display window: Flags and banners Panels covered with wallpaper or gift wrap Posters Fish net Sheet music Product photographs mounted on Foamcore Blankets and woven throws Window frames, shutters, doorways Fireplace mantles Large paper fans Bulls-eye targets Enlarged clip art or photographs Sheets Scarves Parachutes Maps Wood folding screens Photographs, clip art, and other graphics can be enlarged for use in a window display by a local photographic outlet or printing service. Be sure to have signed permission to reproduce any photographs or artwork that is not clip art, which is sold free of copyright restrictions. Dry-mounting the enlargement on Foamcore will keep it from warping, although it may still fade when exposed to direct sunlight. Mannequins Fashions in mannequins change along with changes in clothing fashion. Stores selling clothes may choose to display their products on hanging rods or forms, or to invest in a cast of characters that will model the clothing in a more realistic manner. A recent trend is toward modern, faceless mannequins, which circumvents the problem of dated hairstyles and makeup. A recent trend is toward modern, faceless mannequins, which circumvents the problem of dated hairstyles and makeup. Department stores with full-time visual merchandising staff often apply the words directly on the inside of the window, a sophisticated technique that makes the words an integral part of the displays foreground. According to Jeanne Anderson of Area Code 212 Displays in Minneapolis, most sign companies can produce individual vinyl letters to apply to the inside of the glass. Request letters that are reverse cut, or self-adhesive on the second surface, or front side. Keep in mind that light-colored letters show up best against a dark or colorful background, and dark letters work fine against light colors. Once the letters have been applied to the window, you will need a razor blade to remove them. Static cling also holds letters and signs onto most glass surfaces, and your local sign or art supply store may have static-cling alphabets available. Static cling also holds letters and signs onto most glass surfaces, and your local sign or art supply store may have static-cling alphabets available. se, you should check to see what other stores are paying and offer as much as you can afford in order to attract the best candidates. But look beyond money and benefits to create jobs that people will enjoy. But look beyond money and benefits to create jobs that people will enjoy. .
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