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Of course, a profit is a good thing to have. Being profitable provides a sense of security, and when you dont have to worry constantly about your business, you have more freedom to experiment with new ideas, products, and services. Being profitable also allows you to do more for your community and your employees, and it allows your store to grow. But profitability is only one measure of a successful business. Keep the bottom line at the bottom, where it belongs. 3 STORE DESIGN Think of a customer walking through the front door of your shop for the very first time. 3 STORE DESIGN Think of a customer walking through the front door of your shop for the very first time. A toy store with a colorful and playful design will appeal to children and their parents. A shop selling clothes for teenagers might want to go with a high-tech look, with TV screens showing music and fashion videos. The store The Storefront and Entrance design concept should encompass a color scheme and a look that can be carried through in all the elements of the store: the storefront, signage, fixtures, lighting, and merchandising. The design concept will also influence the stores advertising, product selection, and even the way employees dress. The more clearly defined the design concept is, the stronger the shops identity will be. THE STOREFRONT AND ENTRANCE Perhaps live parrots are not the best way to draw shoppers to your store, but your storefront should be as engaging and attractive as possible in whatever way is appropriate to your retailing vision. THE STOREFRONT AND ENTRANCE Perhaps live parrots are not the best way to draw shoppers to your store, but your storefront should be as engaging and attractive as possible in whatever way is appropriate to your retailing vision. t you can consider. Stores located on shopping streets need to keep the nature of the streetscape in mind, and those in malls must conform to managements standards for storefront design. Within these parameters, it is important to create a distinctive and attractive look for your shop, because the storefront is the first impression you make on passersbyand will often determine whether they come through the door. Few stores can survive without display windows, and for many the window display is their most successful advertising. Older buildings or homes being renovated into retail space should create some windows for merchandise display in order to announce that a retail store is within. To create dynamic displays, you will need storefront windows with adequate space, easy access, several electrical outlets, a ceiling grid for suspending things, and flexible lighting. To create dynamic displays, you will need storefront windows with adequate space, easy access, several electrical outlets, a ceiling grid for suspending things, and flexible lighting. Traditional wisdom has it that most customers turn to the right when they enter a store, which can be helpful in deciding what merchandise to feature in that key area. Large stores sometimes use an oval racetrack of vin Computers.