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Large retail operations might even consider going public, offering stock on the stock exchange. Some encourage investors to buy shares in the company by 326 Looking to the Future offering shareholders with more than a certain number of shares an investor card good for a discount on merchandise. Some states allow small corporations to raise funds by selling stock through a small corporate offering registration (SCOR). You could also bring in new partners for branch development, giving these investors partial ownership of one or more of the branch stores. Franchising Your Store An additional option available for financing new stores is franchising. If you have a strong retail operation, you could consider franchising your idea to others, who would then own their own stores but pay you an ongoing franchise fee. If you have a strong retail operation, you could consider franchising your idea to others, who would then own their own stores but pay you an ongoing franchise fee. Encourage the new owner to benefit from the experience of your employees by retaining as many of them as possible. You may also offer your services as a consultant or buyer for a certain number of months, or even years, after the sale. Moving On 331 Going Out of BusinessMaking a Gracious Exit Although it is gratifying to see the store carry on without you, the fact is that you may walk away with more money if you go out of business than if you sell to a new owner. This is especially true if you have not shown a profit, and there is no goodwill to be paid. Unless you are selling your building with the business, there is little to be gained by a buyer in obtaining a shop full of merchandise that has not been selling well enough to be profitable. And without the premium of goodwill, there is little advantage to you to selling all of the goods at wholesale or below. And without the premium of goodwill, there is little advantage to you to selling all of the goods at wholesale or below. A store closing is a time of loss for those who loved the store, and especially for those who worked there. Be sure to offer assistance in finding your staff new positions. Dont be surprised if they take job offers before you have finished your going-out-of-business sale. It can be distressing for them to see the store empty out and start to look shabby, which it will as the merchandise selection is reduced. Staff members need to protect their own future and should take whatever opportunity comes their way. You may need to contact a temporary agency for salespeople for the last weeks of the sale. You may need to contact a temporary agency for salespeople for the last weeks of the sale. Promotion.