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It is also useful to leave a space for the name of the sales rep, if there is one, and the account number assigned to your shop by the vendor. If the line is new to your store, you will need to send a copy of your credit references. You would then write references enclosed on the line for the account number. The body of the purchase order form is the space for the quantity, item number, description, and wholesale price of the items being ordered. Since we use the purchase order to check in the merchandise, our form has room to the left of the quantity ordered for checking off the number received. The column to the right of the wholesale price is used for our retail price and category code, usually written in after the order is placed. The column to the right of the wholesale price is used for our retail price and category code, usually written in after the order is placed. This strategy works well if the initial minimum is highand some lines require as much as $5,000 for a first orderbut it was a real problem when applied to reorders. Customers wanting a pair of earrings in a certain color or a T-shirt in a certain size had to wait until the stores entire stock had gotten low enough to warrant a $500 order. It was not long before the word came from Laurel Burch that there was no longer any minimum at all on reorders. Vendors are often out of certain merchandise, especially imported items, and may choose to ship them when they arrive. Items that are out 112 Merchandise Buying of stock when the first part of the order is shipped are referred to as being on back order. If you dont want to receive any items later, be sure to specify no back orders. If you dont want to receive any items later, be sure to spece displayed in a way that will invite shoppers attention and enhance the appearance of your store. Books about retailingand Ive read more than my share this yearare full of mathematical tables and formulas to help fledgling shopkeepers figure out where all the money is going, but very few of them talk about the artistic side of retailing, technically called visual merchandising. The ability to display even commonplace goods in an attractive and effective manner is a skill every bit as important as being able to calculate return on investment, and I think its a skill thats a lot more fun to develop. Many of us go into retailing because we love the merchandise we sell, and we want to show it to our customers in a way that will make them love it too. Checking in Merchandise 121 CHECKING IN MERCHANDISE Before a shipment of new merchandise can be put on display, it must be checked in and priced. Some stores hire employees especially for stock work; others add this to the duties of the sales staff. Some stores hire employees especially for stock work; others add this to the duties of the sales staff. Society.