World - World

World

Many years ago an article about our shopping area failed to mention one merchant, and she called the newspaper and read the poor reporter the riot act. Im sure that the next time that newspaper wanted to do a feature on a specialty shop, hers was not the store they called. We are contacted from time to time by reporters working on a seasonal shopping story, or by a TV station needing a kitchen to film a segment on new trends in cooking, and we always do our best to cooperate, even if we dont end up being mentioned by name. When you are Unfortunately some of his readers misunderstood the story, and we received numerous telephone calls asking the prices of items wed never carry, such as Styrofoam wind chimes (if you love the look but hate the sound) and video aquariums. Add local newspaper and magazine editors to your store mailing list so they are always aware of what is happening at your shop. This is an easy way to be sure the press hears from you regularly, but it shouldnt take the place of formal press releases. Duane Barmore, owner of Chickadee Depot, garners free publicity by offering to be interviewed in the media about his area of expertise, wild birds. You can become known as an articulate spokesperson in your field by volunteering to speak to community groups on subjects relating to your merchandise. Bring along samples of what you sell, and dont forget to bring catalogs, product literature, and business cards. Bring along samples of what you sell, and dont forget to bring catalogs, product literature, and business cards. World.